Tutor of Fashion Marketing & Entrepreneurship, Alison Lowe is dynamic and results-oriented entrepreneur who supports the development of emerging fashion and creative brands through her agency Felicities.

Alison has a highly successful background in the achievement of profitable business growth through the creation and execution of successful business, marketing and PR strategies. Alison’s quick understanding and industry knowledge of what fashion brands really need is most precise and very impressive. She works with many exciting emerging fashion designers and creative businesses in London today and in addition to being friendly and approachable, she can provide a great insight into how PR can work as part of a holistic approach to a brand for both press and sales.

During the last 10 years Alison has worked with her clients to break into new markets both in the UK and internationally. She has successfully established a range of sponsorships, partnerships and promotional opportunities for her brands. Felicities and its clients are now a regular on the London Fashion Week Schedule and also hosts pop up showrooms across the globe.

Alison also teaches Start Your Own Label, Fashion Marketing, Fashion Entrepreneurship courses at London College of Fashion, University of the Arts London.