J D Campus London

Luxury Brand Management

Luxury Brand Management
  • $485.00
  • Category:  Fashion
  • Level:  Beginner
  • Certificate:  
  • Provider:  JDC Course

Take the first step to learn the rules that govern the global luxury industry

If you have a desire to reach anticipated goals and need motivation and insight as how to strategize your way towards success, consider taking the Luxury Brand Management course.


JD Campus - E-learning are the same standard as our classroom courses which allow students globally a chance to study from anywhere and at their own pace from the experts.Following JD Campuses teaching philosophy, our e-learning course is highly interactive with self assessment test and video lecture which are so good, that you will hardly miss the classroom experience of our traditional courses. Our responsive e-learning hub gives you the freedom of studying on your tablet, PC or smart phone. 

Course Modules

  • Module 1: The history of luxury - History and heritage of luxury, The social aspect of luxury today, An overview of luxury today
  • Module 2: The luxury models through history - From Chanel to Dior - The Pyramid Model, Yves Saint Laurent - Pret-A-Porter, Gucci & Leather Goods - Success in Asia, Giorgio Armani - The Galaxy Model
  • Module 3: Luxury identity - The identity prism, The nine signatures of the brands
  • Module 4: Luxury clientele - The different luxury clientele, Relationship with the product or with the logo?, Luxury by Continents, A different approach to segmentation, Product, Service, Dream, History
  • Module 5: Luxury market overview
  • Module 6: Luxury market overview continued
  • Module 7: The Luxury environment - The luxury environment, The drivers of change in the luxury industry, Brand stretching
  • Module 8: Luxury branding - What is a brand, Brand positioning, Specification of luxury in branding
  • Module 9: Positioning and communication - Why traditional marketing does not work in luxury, Positioning in luxury
  • Module 10: Marketing mix for success - Marketing mix as a key to success, The 7 Ps

  • Tutor
  • FAQ's
  • Reviews
Fabio Ciquera - Luxury Brand Management
Fabio Ciquera

Fabio spent the past fifteen years in London, where he worked in communication departments of major brands like Gian Franco Ferre', the Chanel Group and Zilli. His focus shifted to publishing in the mid noughties. Fabio serves as Communication Director at Upstreet Magazine, launched Plastique Magazine and worked on a pioneering online project, Imagine Fashion, the first video luxury Magazine. From 2010 Fabio lectures on Luxury Brand Management and Strategies at Istituto Marangoni where he has been the course director for the successful fashion Business programme. Fabio lead the communication department of Angelo Galasso, contributing to align the brand to major luxury brands and support its launch in USA and Russia.

Q. What are the eligibility criteria for an e-learning course?

There is no eligibility, as long as you are 16 years or over and have found the course of your choice you can purchase and complete the course.

Q. How long do I have access to the course?

You will have unlimited access for 12 months from your first login date.

Q. What if I do not understand something on the course?

We have a learner's support team, you can contact them from the learning hub for any query that you may have during the learning process.

Q. If I change my mind after purchase, can I cancel it for a refund?

Sorry, we do not accept cancellations or process a refund once the login details are provided.

Q. Do I get a certificate?

Yes you will get a certificate of completion.

Q. I have a voucher code where do I redeem it?

The merchant who you have purchased your voucher from will have provided you with a redemption link. You will have to enter the code, your name and email address. After the code is accepted you will receive your login details to access the course.

Q. When do I get my login credentials to access the course?

Once you have successfully paid for the course, an email with your login credentials will be sent to you so you can access the course.

Q. Can I access the course on a tablet or a smartphone?

Yes, our website is responsive, which means you can view the lectures and read the notes on a tablet or a smartphone.

To leave a review, please login to your student admin area and leave a review on any course you are currently enrolled on.

The Luxury Brand Management was an informative course and I enjoyed studying it. All the articles are insightful and the quiz's are interesting.

Posted By Nivedita Sawlani, AE on 4th Aug, 2017

The course is very well articulated and goes through what is needed to get started with the luxury market.

The tutor explains very well all the aspects of the subjects divided in ten video modules of 40ish minutes, which is very convenient.

Would definitively recommend and buy some other related courses if needed.

Posted By Nicolas Vandendriessche, IE on 12th Jun, 2017

Before I start to a online course with LST E-leaning, I am absolutely concern how it like,what is e-leaning, how class going or how can i submit assignment, everything came in 1 time after I joined a course I found very easy and this class answer every questions in my mind.I really enjoyed with it. Tutor ( Mr.Fabio Ciquera) very helpful,good preparation,content good,even he spoken super fast but everything perfect.

I am sure, I will join you a next course in soon,

Posted By Kulnakorn Kanpechpong, TH on 29th Dec, 2016

Amazing lecturer, vast experience

Posted By monica , IE on 14th Aug, 2016

I really liked the course. It gave a very good insights of the market, and being an online marketing professional myself I found out some very valuable points, which, I hope, will help me to pursue new career opportunities within fashion industry.

Posted By Gabriele Julija, DE on 26th Jul, 2016

The course of Luxury Brand Management by London School of Trends is very useful, as a bachelor student in marketing I learned heaps of new interesting things. The thing I especially liked about the course were magazine articles to each module. They helped me to broaden my knowledge about the fashion world and finally I subscribed for Business of Fashion magazine to keep the tracks of events. Besides, the tutor of the course gave very relevant examples and explained everything very clearly. So, I am very grateful to London School of Trends and its team, who is very organized and helpful.

Posted By Iuliia Abramzon, RU on 12th Jun, 2016

Great course. Excellent tutor.

Posted By Csilla Torok, GB on 9th Jan, 2016

Even English it's not my first language I understood everything. Very informative and interesting. Thanks.

Posted By yulia zagibalova, RU on 12th Nov, 2015

Thanks so much I'm very excited.

Posted By Anselmo , US on 24th Aug, 2015

Very informative lecture. Many thanks!

Posted By Cynthia Fair, US on 22nd Aug, 2015

Very interesting course. The difference between Luxury and non luxury is astounding.

Posted By Kerry Fosbury, GB on 5th Apr, 2015